Welcome to Yatrika, where every design tells a tale
Paint Your Travel Memories with Yatrika
We are Yatrika - travelers at heart, storytellers by passion, and curators of Indian heritage. Yatrika is a brand under Anyatra International Pvt. Ltd., created to celebrate India’s traditions and share its stories with the world. Our journey began with a simple belief: every souvenir should mean more than a keepsake; it should capture the spirit, culture, and memories of India.
At Yatrika, we bring together a curated collection of premium t-shirts and authentic souvenirs, each crafted in collaboration with talented artisans from across India. From the snow-capped Himalayan trails to the colorful festivals of Assam, the regal artistry of Rajasthan, and the delicate weaves of Manipur, our products are inspired by the diversity and richness of our land.
We are committed to sustainability and ethical sourcing, fostering long-standing partnerships with local craftspeople-many of whom are women from rural communities. Every purchase helps sustain traditional livelihoods, support eco-friendly materials, and celebrate India’s heritage with pride.
Our mission extends beyond products. Through our guided cultural tours, we invite you to explore hidden gems, discover artisan workshops, and deepen your connection with India’s vibrant traditions.
With Yatrika, every journey is an opportunity to paint your travel memories-through the artistry of our collections and the experiences found along India’s many paths.
Join us on this journey. Discover, gift, and wear the story of India-explore India with Yatrika.
Vision
To be the storyteller and companion that connects travelers with the soul of India, preserving and celebrating its diverse heritage through meaningful experiences and artisan crafts.
Mission
What Makes Us Unique?
At Yatrika, every collection and every journey is an invitation to explore India’s diverse spirit. Our curated selections of souvenirs, handloom crafts, and theme-inspired t-shirts bring you the artistry, charm, and stories of distinct destinations across the country.
But our mission goes beyond unique products-we also offer immersive guided tours that connect you with local traditions, artisan workshops, and hidden cultural gems. Whether you wear a piece of India or walk its storied paths with us, each experience is designed to inspire meaningful connections with India’s heritage.
With Yatrika, you don’t just discover souvenirs or places-you paint your travel memories and discover India’s soul, one memory at a time.
